Start at the top

At the 10 company, we understand the needs of the C-Suite because we’ve been there, on both the corporate and agency sides. Started by Valerie Di Maria and Clare DeNicola, the 10 company is a new kind of agency – highly strategic, service-oriented, and 110% dedicated to helping C-level executives transform their businesses through results-driven marketing and communications.

FIND US:

the 10 company
230 park avenue south, 6th floor
new york, ny 10003
212.614.5100
info@the10company.com

HEAR FROM US:

THE10COMPANY LANDS LANDOR

New York, NY, July 17, 2013 – New York based marketing and communications agency, the10company, announced the signing of its newest client, Landor Associates, the global strategic brand consulting and design firm. the10company was named public relations agency of record … Continue reading

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AUTHENTICITY AND ENGAGEMENT: 10 WAYS TO MAKE VALUES A COMPETITIVE ADVANTAGE

Meaningful values that are authentic, specific, easily understood and communicated appropriately help companies stand out in their marketplace. A company’s values should be worth much more than the laminated card they are often printed on. They play an important role … Continue reading

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THE RIGHT WAY FOR PAYERS TO DO SOCIAL MEDIA

The Affordable Care Act has already been the catalyst for changes in how insurance is obtained, how care is provided, and how payments are made. And regardless of whether or not the Supreme Court overturns health care reform in June, … Continue reading

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Who we are

the 10 company isn’t your typical agency. We provide true C-Suite expertise and hands-on senior talent, backed by an extraordinary commitment to you.

ten_small tenets of client relationships

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ten_small excellence rating

Our goal is to always rate a 10, the best of the best, and to never rest on our laurels. Whether we use your evaluation process or the client rating survey we’ve developed, we want to be reviewed by you and your team twice a year.

ten_small% performance pricing

We want our work to move the needle and be held accountable. That’s why we give you the option to build performance pricing into your contract. Simply stated, if we meet a set of measurable goals and deliverables agreed to in advance, we get paid our budgeted fees. If we miss these goals, we give you a 10% refund. If we exceed them, you give us a 10% bonus. In our experience, defining agency success in very specific terms like this creates a better agency/client relationship.

ten_small% reinvestment promise

Everyone will say your business is important to them. We prove it by expanding the value of your billings. For every dollar of fees, we reinvest 10% into your account for select complimentary services such as training, brainstorming, benchmarking, audits and industry reports. We work with you to determine the best use of this reinvestment promise.

Leadership

valerie di maria

principal

valerie di maria

“I wanted to start the 10 company,” says Di Maria, “as a culmination of my experience working in-house and on the consultancy side. Having been there, I feel as though I really know how to help CCOs and CMOs. And I wanted to reinvent the way agencies work with clients…with the emphasis on true client service and relationships.” Continue reading

clare denicola

principal

Clare Denicola

“Having been a CEO, I know first-hand how to run a business, and the strategic, financial and operational realities facing CEOs,” says DeNicola. “With the 10 company, we have created an agency that brings together powerful communications capabilities, combined with a true understanding of how to achieve short- and long-term business results.” Continue reading

Partners

We have partnered with a select group of agencies to bring you a full spectrum of talent and resources.

Pappas MacDonnell logo

Pappas MacDonnell Known for simplifying the complex. This means taking complicated products and services – healthcare, insurance, financial and business services – and making them easy to understand. Which then makes them easy to buy and sell.

Gotham Research Group logo

Gotham Research Group Full-range of customized research services specific to communications, corporate reputation and strategy.

Davis & Company logo

Davis & Company Reaching, engaging and motivating employees. Thought leaders in all aspects of employee and HR communications.

McGrory Communications logo

McGrory Communications Challenging thinking and creative solutions. London-based full-service PR agency.

Our services

Our services are centered on four key areas:

forward
  • 1 Reputation
  • 2 Communication
  • 3 Transformation
  • 4 Innovation

Preserving and growing your most important asset.

Executive thought leadership

For executives, building a platform on key issues is essential. Not only will it enhance both your individual and corporate brand, it will grow trust and credibility with shareholders, customers and employees. We develop thought leadership that has a compelling point of view. And we ensure it drives meaningful results through a comprehensive program of traditional and online media, speaking opportunities, town halls and other tactics.

Branding and corporate positioning

By delving deep into your business, your goals and your challenges, we can create original, compelling messages that truly differentiate you. And we can integrate those messages into a variety of communications channels to achieve results.

Crisis management

A crisis is a defining moment for any company. Transparency and authentic communications are key. Our clear thinking and extensive experience in crisis management will help guide your company and executives through any situation. We also offer an issues warning system process for special issues to help you identify potential problems before they arise.

Benchmarking

How do your company’s positioning and activities measure up against competitors and best-in-class companies? We’ll analyze everything from presence in traditional and online media to CSR work to sponsor­ships, then use these findings to guide us in developing the most effective communications program for you.

Helping leaders develop and deliver clear messages.

Presentation coaching

We offer customized training, from content and messaging to delivery. Whether we’re working with your CEO or a group of senior executives in preparation for an external or internal audience, we’ll produce a comprehensive program that’s effective and precisely matches your needs.

Communications/media coaching

When your senior leaders address the media, analysts, shareholders and employees, it’s vital their communi­cations skills are at their sharpest. Our programs are individually designed to build on each executive’s style for maximum effectiveness. We also have programs devoted to social media for senior executives, and “spokesperson” and employee training.

Collaboration Toolkit

As marketing and communications departments merge into one, the need for collaboration across many disciplines has never been greater. Our special toolkit fosters collaboration among new teams. It can also be customized for use by CMOs and CCOs to facilitate better alignment and a one-team approach across the entire C-Suite. The pervasiveness of social media today and the need for authentic, transparent communications to all audiences requires HR, Legal, IR and other departments to work together more than ever before.

Leadership conference support

Having planned and delivered countless successful leadership conferences, we’re well-versed in how to make them meaningful to your business. Our services include consulting on the agenda and topics, working with executives to refine their presentations, and identifying outside speakers.

Social and digital media

Are your strategies in these areas yielding business results? We have an extensive social-digital media practice designed to direct the right mix of online media relations, blogs, and participation in online communities to achieve results.

Media relations

Strong brands are built in part on having positive, long-term relationships with print and broadcast media. We provide counsel and communications expertise to help you build your brand, launch new products, expand markets and position corporate announcements.

Engaging audiences for better business results.

M&A communications

The dynamics of M&A communications are fast-paced, involving a wide range of audiences, each with different points of view. We have extensive experience on both sides of transactions and will help you position the deal, internally and externally. We understand that the communications and integration work starts well before the deal is closed and continues well after.

Values as a competitive advantage

Values-driven companies are leaders in the market place. We help companies define and clarify their values – and integrate them into strategy development, leadership and performance management, recruiting, and other communications – to gain a competitive advantage.

Employee engagement

Companies with highly engaged employees realize long-term gains through higher productivity, profitability and better customer service. At the 10 company, we help executives develop and execute comprehensive internal communications strategies. When combined with performance metrics and development initiatives, these efforts systematically raise the level of employee engagement.

Voice of customer assessments

Evaluating your customers’ experiences and understanding their point of view is vital. It not only provides new insight about how they perceive your company, it also provides valuable information to shape offerings and service approaches. We design and execute voice of customer assessments through both traditional methods and links to social/digital channels, providing you with actionable results.

Bringing new ideas to position businesses for growth.

New business pitches

Few things are more important to your company’s growth than new business pitches. Whether you’re responding to an RFP, or have already made the final round in a competitive pitch to a client, you know that your new business pitches have to be excellent to win. Combining our extensive experience on all sides of the table with our communications and creative expertise, we have designed a unique service offering to help you fine-tune and deliver new business presentations that consistently win new business.

New product launches

For most companies, successful product introductions are the engine for future growth. We provide integrated marketing and communications to support your new product goals, including: social/digital strategy, media relations program, sales introduction and communications, and complete marketing editorial support.

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Industries

At the 10 company, we’re focused on assisting companies in these key industries, where we have extensive experience and a deep understanding of the issues.

Technology

From emerging firms to industry giants, we’ve worked with some of the best and most innovative. We’re well versed in the challenges of the highly competitive, fast-changing tech industry, including helping companies position themselves for growth, M&A, and new markets.

Financial Services

Having worked directly in the insurance and banking and capital markets segments for many years, we are well-positioned to help financial services firms dealing with a changing regulatory environment, risk management issues, and new customer markets and expectations.

Industrial

Complex industries have complex communications requirements. From our experience working with companies in manufacturing to aerospace and defense, we understand how to position global industrial corporations, including issues surrounding corporate responsibility, environmental health and safety, attracting talent and supply chain management.

Healthcare

With healthcare reform driving rapid change, we work with providers, payers, pharmaceutical companies and others to chart the best course. From electronic health records to accountable care organizations, we know how to help companies build and grow their healthcare brands.

Professional Services

Communicating the value of professional services firms presents unique challenges. We have experience helping law firms, accounting firms and large global consultancies connect with their varied and difficult-to-reach audiences.

Ideas

Thought leadership

THE10COMPANY LANDS LANDOR

New York, NY, July 17, 2013 – New York based marketing and communications agency, the10company, announced the signing of its newest client, Landor Associates, the global strategic brand consulting and design firm. the10company was named public relations agency of record … Continue reading

readmore_lightread more

AUTHENTICITY AND ENGAGEMENT: 10 WAYS TO MAKE VALUES A COMPETITIVE ADVANTAGE

Meaningful values that are authentic, specific, easily understood and communicated appropriately help companies stand out in their marketplace. A company’s values should be worth much more than the laminated card they are often printed on. They play an important role … Continue reading

readmore_lightread more

THE RIGHT WAY FOR PAYERS TO DO SOCIAL MEDIA

The Affordable Care Act has already been the catalyst for changes in how insurance is obtained, how care is provided, and how payments are made. And regardless of whether or not the Supreme Court overturns health care reform in June, … Continue reading

readmore_lightread more

CEOS AND BLOGGERS: “WHERE’S THE “RESPECT?”

None will argue against the fact that blog coverage is an expanding force in today’s media landscape.  However, recent accusations of blogger bias have raised the question of whether or not bloggers should be treated as standard journalists. For corporate … Continue reading

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MANAGING A CORPORATE CRISIS AT DIGITAL SPEED

While a corporate crisis can come in many forms, the prevalence of social media has forever changed the landscape for not only how, but how quickly, corporations must respond to keep their brands and reputations intact. Most CMOs and CCOs … Continue reading

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Case histories

Willis Group Holdings: Challenging the Status Quo in Insurance

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Motorola: Making Moto Cool Again

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GE Capital: Elevating the Reputation of GE’s “Secret Weapon”

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Press releases

THE10COMPANY LANDS LANDOR

New York, NY, July 17, 2013 – New York based marketing and communications agency, the10company, announced the signing of its newest client, Landor Associates, the global strategic brand consulting and design firm. the10company was named public relations agency of record … Continue reading

readmore_lightread more

Business Bloggers Want More Respect from CEOs, According to Study

Bloggers believe that CEOs rarely, if ever, take the right steps in order to properly engage them, according to a survey of prominent institutional bloggers who cover corporate and business news for top-tier national, regional, and trade news outlets, by … Continue reading

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Business Bloggers Say CEOs Who Acknowledge Mistakes By Corporate America Are Better, More Authentic Leaders, According To New Study

   –Bloggers Name The Five CEO Phrases That Are Red Flags– Bloggers would like CEOs to acknowledge the mistakes and excesses of corporate America to show that they are in-touch with reality, even if the CEO’s company has shown no … Continue reading

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DI MARIA/DENICOLA LAUNCH THE 10 COMPANY

Communications industry leader Valerie Di Maria and technology CEO Clare DeNicola have opened the 10 company, a new consultancy specializing in helping C-level executives transform their businesses through authentic, results-driven marketing and communications. The two principals bring to the firm … Continue reading

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Careers

Would you rate yourself a 10?

We place a premium on talent. If you’re interested in joining a team of dedicated, experienced, energetic, creative professionals who know how to deliver results, and have a great time doing it, please send your resume to: info@the10company.com

 

You’ll find we’re an exciting, dynamic agency driven by these simple values:

Commitment

We do what we say…for each other and our clients.

Collaboration

Teamwork is mandatory.

Responsiveness

We listen and always do something about what we hear.

Passion

We are emotionally engaged with each other and with our clients.

Contact us

FIND US:

the 10 company
230 park avenue south, 6th floor
new york, ny 10003

CALL US:

212.614.5100

E-MAIL US:

info@the10company.com

HEAR FROM US:

© the 10 company llc