Executive thought leadership

For executives, building a platform on key issues is essential. Not only will it enhance both your individual and corporate brand, it will grow trust and credibility with shareholders, customers and employees. We develop thought leadership that has a compelling point of view. And we ensure it drives meaningful results through a comprehensive program of traditional and online media, speaking opportunities, town halls and other tactics.

Branding and corporate positioning

By delving deep into your business, your goals and your challenges, we can create original, compelling messages that truly differentiate you. And we can integrate those messages into a variety of communications channels to achieve results.

Crisis management

A crisis is a defining moment for any company. Transparency and authentic communications are key. Our clear thinking and extensive experience in crisis management will help guide your company and executives through any situation. We also offer an issues warning system process for special issues to help you identify potential problems before they arise.

Benchmarking

How do your company’s positioning and activities measure up against competitors and best-in-class companies? We’ll analyze everything from presence in traditional and online media to CSR work to sponsor­ships, then use these findings to guide us in developing the most effective communications program for you.

Presentation coaching

We offer customized training, from content and messaging to delivery. Whether we’re working with your CEO or a group of senior executives in preparation for an external or internal audience, we’ll produce a comprehensive program that’s effective and precisely matches your needs.

Communications/media coaching

When your senior leaders address the media, analysts, shareholders and employees, it’s vital their communi­cations skills are at their sharpest. Our programs are individually designed to build on each executive’s style for maximum effectiveness. We also have programs devoted to social media for senior executives, and “spokesperson” and employee training.

Collaboration Toolkit

As marketing and communications departments merge into one, the need for collaboration across many disciplines has never been greater. Our special toolkit fosters collaboration among new teams. It can also be customized for use by CMOs and CCOs to facilitate better alignment and a one-team approach across the entire C-Suite. The pervasiveness of social media today and the need for authentic, transparent communications to all audiences requires HR, Legal, IR and other departments to work together more than ever before.

Leadership conference support

Having planned and delivered countless successful leadership conferences, we’re well-versed in how to make them meaningful to your business. Our services include consulting on the agenda and topics, working with executives to refine their presentations, and identifying outside speakers.

Social and digital media

Are your strategies in these areas yielding business results? We have an extensive social-digital media practice designed to direct the right mix of online media relations, blogs, and participation in online communities to achieve results.

Media relations

Strong brands are built in part on having positive, long-term relationships with print and broadcast media. We provide counsel and communications expertise to help you build your brand, launch new products, expand markets and position corporate announcements.

M&A communications

The dynamics of M&A communications are fast-paced, involving a wide range of audiences, each with different points of view. We have extensive experience on both sides of transactions and will help you position the deal, internally and externally. We understand that the communications and integration work starts well before the deal is closed and continues well after.

Values as a competitive advantage

Values-driven companies are leaders in the market place. We help companies define and clarify their values – and integrate them into strategy development, leadership and performance management, recruiting, and other communications – to gain a competitive advantage.

Employee engagement

Companies with highly engaged employees realize long-term gains through higher productivity, profitability and better customer service. At the 10 company, we help executives develop and execute comprehensive internal communications strategies. When combined with performance metrics and development initiatives, these efforts systematically raise the level of employee engagement.

Voice of customer assessments

Evaluating your customers’ experiences and understanding their point of view is vital. It not only provides new insight about how they perceive your company, it also provides valuable information to shape offerings and service approaches. We design and execute voice of customer assessments through both traditional methods and links to social/digital channels, providing you with actionable results.

New business pitches

Few things are more important to your company’s growth than new business pitches. Whether you’re responding to an RFP, or have already made the final round in a competitive pitch to a client, you know that your new business pitches have to be excellent to win. Combining our extensive experience on all sides of the table with our communications and creative expertise, we have designed a unique service offering to help you fine-tune and deliver new business presentations that consistently win new business.

New product launches

For most companies, successful product introductions are the engine for future growth. We provide integrated marketing and communications to support your new product goals, including: social/digital strategy, media relations program, sales introduction and communications, and complete marketing editorial support.